emco Bad: Markenführung und Designqualität mit renommierten Auszeichnungen prämiert

Der Gewinn von drei international angesehenen Preisen bestätigt Emco Bad in der strategischen Ausrichtung, konsequente Markenführung und wegweisendes Produktdesign untrennbar miteinander zu verbinden.

Brand management and design quality with prestigious awards

Lingen, October 24, 2016 - As a company with a successful brand strategy and groundbreaking product design, Emco Bad is one of the winners of internationally renowned awards. In recent years, the Lingen-based company has received three awards, which are highly respected in specialist circles and customers. The company was recently awarded the "German Brand Award 2016" for its outstanding brand concept by the German Design Council. The independent institution also awarded the "German Design Award 2017" the "Prime" light mirror cabinet series. A special feature of both competitions is that participation is made exclusively by the nomination of the Council and its expert committees. Furthermore, in the spring of 2016, the "Red Dot: Best of the Best" design award was presented to the "Waschplatzinnovation" "touch". "Through these prestigious awards, we feel fully confirmed in our corporate strategy," explains Michael Kleber, Managing Director of Emco Bad. "For a component of our successful brand concept, future-oriented product and design quality is of great benefit. We want to consistently continue and develop this path. "

With the "German Brand Award" awarded for the first time, the German Design Council emphasizes the importance of the brand as a decisive success factor for companies. Both the brand management as well as the brand name of the nominated contestants were evaluated. The independent, high-caliber panel of business and science selected the Lingen manufacturer as a "winner" in the category "Industry Excellence in Branding" in the "Heating and Bathroom" category. "A strong brand is characterized by credibility, reliability and continuity," emphasizes Kleber. "Not only is innovation, quality, service and a convincing range of products, but also long-term, trustworthy collaboration with designers and specialist partners necessary. A consistent brand strategy and successful product design are therefore always linked and are mutually dependent. The fact that the jury appreciates and confirms this conviction with the award is a great pleasure to us.