New brand appearance of emco Bad

New brand appearance of emco Bad

New brand appearance of emco Bad

Lingen, Sept. 7th 2017 - The Lingen-based company emco Bad presents itself with a new brand name for individual bathing worlds. The modern, emotional concept takes into account positioning as a lifestyle brand and defines the bath as a place of transition, reflecting the experiences and fueling new ideas. The focus is on the claim "emco - interior essentials", which combines the four theme worlds "light", "space", "form" and "detail". These expressly reflect the company's range of services, which includes a wide range of light mirror cabinets and mirrors, innovative room solutions and stylish bathroom accessories with a high design and product quality. For a corresponding market presentation, the product program was, among other things, adjusted and restructured, the image worlds and the overall catalog were redesigned, as well as a basic reworking of the test stand and the website.

"The brand communication of most companies in the bathroom sector focuses mainly on aspects of many years of experience and high product quality," explains Michael Kleber, CEO of emco Bad. "We want to be conscious of this and to put the needs of our customers clearly in the focus. The new brand strategy therefore emphasizes first and foremost what makes us strong today and why our products ensure a higher quality of life. In the future, we want to appeal more to the end-users. "

The world's leading trade fair ISH 2017 in Frankfurt am Main was the start of the brand development, which was developed jointly with the renowned branding agency cyclos. Here, the company presented itself with an open, up-to-the-minute concept, the new concept that showed the slogan including the four theme worlds in four different showrooms spatially perceptible. Emotionalization of the content takes place in the completely new image worlds for the product program. It shows authentic, life-like scenarios, which are characterized by their vitality and the desire for space design. Spacious, open bathrooms express different living styles and tell their own stories. In order to consistently implement the new brand profile in all areas, additional photoshootings are already planned.

In order to improve the orientation within the product range, the product areas were again sorted and divided into "WS" (washbasins), "MI" (mirror cabinets and mirrors), "MO" (modules) and "AC" (accessories). This structure, as well as the four theme worlds, is followed by the fundamentally revised catalog, which is given a journal-like character through the inclusion of homesties and quotations. Emotional scenarios from the new visual material as well as modern graphic design put the presented product program into an inspiring and lasting mood in a lifestyle context.

The new brand appearance is rounded off with the completely revised website of the company. The homepage is characterized by responsive web design, adapted picture worlds and content as well as a user-oriented navigation with clearly structured structure. The new product areas will be presented here, as well as a broad range of services with a 3D web planer and download center. References, stories and videobooks provide a lifestyle-like analogue to the overall catalog and provide additional inspiration. Further information about the new brand profile including the claim and the four theme worlds is also available in the company area of ​​the website.